Walmart is targeting wealthy shoppers with a new online shop that features upscale fashion brands sold by Lord & Taylor.
The shop, which is launching in the coming weeks, will be accessible through a new tab on Walmart’s website called “premium brands.”
Walmart’s current clothing assortment will live under a separate tab called “everyday brands.”
Walmart.com’s best-selling dresses cost between $9 and $20, while dresses on the “premium brands” site cost between $41 and $159.
Walmart is trying to lure wealthy shoppers to its website with a new online shop featuring upscale fashion brands sold by Lord & Taylor.
More than 125 brands will be available on the new section of Walmart’s site, including Tommy Bahama, Vince Camuto, Lucky Brand, and H Halston, when it rolls out nationwide over the next couple weeks, executives from Walmart and Lord & Taylor said Tuesday.See the rest of the story at Business Insider
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