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EXO’s Baekhyun Launches Fashion Label + Meets Overwhelming Interest

EXO member Baekhyun’s very own fashion label has officially been launched! Baekhyun’s Privé by BBH is a streetwear brand that aims to be “commercially available and accessible to everyone” with all revealed items under $100. Baekhyun joined Privé’s brand director Danyl Geneciran and is currently Privé’s co-creative director. Following the website’s launch on July 6 […]

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