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Old Navy’s ONward! Teams Up with Kristen Bell for First Day of School

Chance to win shopping spree and singalong with Kristen Bell raises funds for Boys & Girls Clubs

To support its cause platform ONward!, Old Navy is teaming up with Kristen Bell for a once-in-a-lifetime opportunity to rock your first day of school. A lucky winner and guest will be flown to Los Angeles for a US$1,000/£759 back-to-school shopping spree and a special singalong session with the musically talented actress.

The sweepstakes raises funds for the brand‘s charitable partner Boys & Girls Clubs, and fans can enter through the online fundraising platform Omaze.

To launch the sweepstakes, Bell will perform a back-to-school anthem penned from interviews with Boys & Girls Club kids. Bell will also share some of her personal past back-to-school looks in preparation for styling out the lucky winner in their first day of school outfit.

“Heading back to school each year is an unforgettable moment in every child’s life. I am excited to help the winner of this campaign look and feel their best, so they can start the school year with a sense of confidence and empowerment. It is an honour to partner with Old Navy’s ONward! programme to raise money for Boys & Girls Clubs and help turn learners into leaders,” said Kristen Bell.

ONward! is how the brand pays it forward in local communities. Through the cause platform, the brand partners with nonprofits to empower the next generation with real-world skills, training, and job opportunities to make a difference in communities and blaze a path forward to a brighter future. For over a decade, it has partnered with Boys & Girls Clubs to help turn learners into leaders and provide first jobs through the This Way Ahead internship programme.

This back-to-school season the brand is also launching an ONward! capsule collection of clothing to celebrate the brand’s cause work. The collection includes tees and hoodies for boys and girls, as well as totes and water bottles with the inspiring message “Our Generation Will Change the World.” The brand will donate US$50,000/£37,939 to Boys & Girls Clubs in honour of the special collection, available for sale in all US and Canada stores and online on the brand website.

In addition to the online sweepstakes fundraiser, the brand is also sponsoring an in-store fundraising campaign with the goal of raising US$1 million/£760,000 to benefit Boys & Girls Clubs.

From 26 July to 8 August, Old Navy will match in-store customer donations up to US$300,000/£227,634. Customers can donate at the register at all US and Canada stores.

The article Old Navy’s ONward! Teams Up with Kristen Bell for First Day of School appeared first on World Branding Forum.

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