I don’t buy much into the “New Year, New You” mentality but I do think fresh starts can inspire. Some say that changing up your environment can help you feel more relaxed, more energetic or more focused. Here are a few inspiring designs from Society6’sNew Year collection to help you kick off your new year in style:
It’s well into winter so that most likely means, a lot of snow and frigid temperatures. With that being said, there’s still plenty of things to do in February in New York. This guide will list out our recommendations for February.
Our Recommendations for New York In February
Even though it can be bitterly cold with a lot of snow, NYC in February still provides plenty of activities. In this article, we provide you some of the best things you can do here in February.
Our Favorite Things to do in NYC in February
Check out all the things NYC has to offer!
February 3rd: Experience The Super Bowl Hype
The Super Bowl is usually held in February and NYC, just like the rest of America, goes crazy during the days leading up to it. In the US, this event is the sport highlight of the year and is celebrated similar to the World Cup in Germany. The halftime show is of the very best and every year, big names like Bruno Mars or Beyonce perform during the halftime show. If you’re looking for a nice bar on this night check out Bill’s Bar & Burger in the Meatpacking District and other sports bars in the area. You’ll soon realize that you can watch the sport event in almost any venue.
NYFW – New York Fashion Week FW19 (February 4th – February 14th)
This is probably one of the most interesting things to do in February in New York. Whole streets are closed off and intersections become catwalks. It’s one of the biggest fashion events of the year. For a week, twice a year, influencers, celebrities, editors, photographers and fashionistas from all over the world will make their pilgrimage to New York City to see the new collections from their favorite designers and brands. You can find more information about fashion week and photos of the events last season here.
February 22nd: Pictures Under the Palms
In February, you’ll have the opportunity to see Pictures Under the Palms at Brookfield Place, Lower Manhattan. It’s a free movie that the venue sets up. Stop by early to make sure you get a good spot around 5:15PM. The free, cozy cinema seats includes popcorn in the lobby the Brookfield Place. At 7:00PM the movie starts. More information about the movies being shown and the event itself can be found here.
February 5th Chinese New Year
Chinese New Year in 2019 is the beginning of the year of the Pig. Each Chinese zodiac year begins on Chinese New Year’s Day and is celebrated in NYC with different events just as parades, concerts and exhibitions in museums. Find out more about the things to do for Chinese New Year in NYC here.
February 14: Valentine’s Day in New York City
Celebrating Valentine’s Day in New York is something very special, because Americans celebrate this day very differently than in Germany. Usually, restaurants has special offers, special menus and the whole city is decorated with hearts.
So, what are the things to in February in New York during Valentine’s Day? The Valentine’s Day Dinner Cruise in New York City is a great idea and a perfect surprise for your loved one. Each couple receives a rose as a welcome gift before the yacht leaves for New York Harbor.
February 17: Lunar New Year Parade and Festival
One of the best events at the beginning of the year is the Lunar New York Festival. The parade moves through Little Italy and Chinatown in Manhattan and you’ll see dragon costumes, Chinese traditions, delicious food and great performances. The celebrations start at 1 pm and revolve around the beginning of the Chinese New Year on February 5.
The New York Museum Mile
The wintry season is perfect for a museum visit to New York, and the Big Apple really does not lack the choice. Here you can find our 5 favorites. The Guggenheim Museum on Central Park alone is an architectural masterpiece. The Museum of Natural History is also worth seeing. Here, you’ll see dinosaur skeletons, aborigines and many other historical creatures. Located on Central Park West, it’s always a good idea for a museum outing. These are our 5 highlights from the Museum of Natural History.
A Walk in Wintry Central Park (free)
It’s the middle of winter in February and walking through Central Park in the cold is still magical. If there’s snow, it’s even more amazing. If you want to be more adventurous, start in Harlem and walk down Central Park towards Midtown. Too often we catch ourselves starting on Fifth Avenue at the Plaza Hotel in Central Park. There is so much more to explore than just that part of Central Park.
Ice Skating in Some of The Most Famous Ice Rinks in the World
Ice Skating is definitely one of the things to do in New York in February. Here are our top 3 ice rinks in Manhattan.
The Ice Rink at Rockefeller Center offers a memorable experience in a great setting in front of the city’s most famous Christmas tree. Expect to wait to get into the rink and is considered and one of the most popular to New Yorkers. Address: 30 Rockefeller Plaza between 49th and 50th Streets (More about the ice rink can be found here). Cost: $ 9.50- $ 19, skate rental $ 8.
The Pond in Bryant Park invites you to ice skate during the Holiday season. Address: Sixth Ave between 40th and 42nd Street . Cost: Free, skate rental $ 12.
Thousands of New Yorkers and tourists flock to the world’s most famous ice rink: The Wollman Rink in Central Park. For a New York fan, this is probably the number one to-do list in during the winter season in New York. Address: enter the park at 59th and 6th Avenues or 59th and 5th Avenues (More about the rink can be found here). Cost: 6-18 $, skate rental $ 8.
The Most Popular Things to do in New York in February!
These are the most popular tickets!
Check out the Most Popular Tickets for Things to Do in NYC in February
If you are looking for the best ways to explore the city and discover what NYC has to offer, you have come to the right place. Below we have detailed the most popular things to do around this time of year as we want to show you the variety of amazing things to do the Big Apple has to offer. Check out the top 5 best selling tickets for things to do in New York in February.
Sightseeing FLEX Pass
Freestyle Pass NYCOur FavoriteBateaux Dinner CruiseManhattan Sky TourEmpire State Building One World Observatory
Save 50% on all attraction tickets with this discount pass for NYC!Explore the city’s top attractions (including the One World Observatory) while saving money!Enjoy the amazing skyline views from the water during the most popular dinner cruise!Explore the city from above! This is definitely an experience you wont forget!
NYC’s highest open air observation deck – definitely a must if you haven’t been!
NYC’s newest attraction and tallest building. The views are phenomenal!
Hip Hop began in NYC and if you appreciate music, this tour is for you. Explore the Bronx, Harlem and Manhattan and see how hip-hop came to be and what is now one of the most popular genres in the world.
If you want to go to the top of the One World Observatory, chances are you’ll probably be waiting for a good amount of time. This ticket will give you VIP access to the VIP line and elevator making your waiting times shorter.
This museum is housed in an aircraft carrier docked on the west side of NYC. Here people of all ages can learn all about the carrier, the Space Shuttle Pavilion and much more. It’s a great place to take kids as well!
January 5, 2019Greetings lovely ones! Welcoming you to one of many weekends of wedding inspiration we have planned for you over the next 12 months! It’s so good to be back sharing inspiring content with our community of brides and grooms. Now, whilst I’ve never believed that you have to wait for New Year to make changes […]
Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties became photo activations, like Hollywood sets designed at every angle for optimum social media sharing and filming for content.
Of course, an industry that constantly evolves doesn’t close a year out with only one headline. Many more trends, strategies and case studies helped shape 2018—and will no doubt inspire planning for the year ahead. Now, time to pop a few bottles and toast the top experiential trends of the year. Cheers.
—Rachel Boucher, Kait Shea
MobileIron took its conference out of the ballroom and into private homes.
1. BRAND HOMES
The design story of 2018 played out in brand “homes” and immersions, both in b-to-c and b-to-b events. MobileIron took its annual show for software and IT professionals, MobileIronLIVE, out of the ballroom and into three private homes across the country in markets with concentrations of customers: a New York City townhome, a lake-side Austin estate and a mansion in Bel Air. Breakouts took place in bedrooms, keynotes on patios and expos in grand foyers. Absolut’s luxury SKU Absolut Elyx this year entertained influencers and industry executives with events at a private brand mansion in L.A. transformed into rose golds, plush fabrics and other on-brand aesthetics. “… It’s about creating this idea of a differentiated culture,” said Miranda Barker, the brand’s director-trade & brand aesthetic. A cultural immersion, for sure.
2. THE GREAT OUTDOORS
You’re more likely to see smartphones light up an event than the stars, but in 2018, many brands swapped inside events for experiences in the great outdoors, or in other cases, erected natural environments within the walls of their events. Timberland’s promise to create or restore 500,000-square-feet of green space in U.S. cities resulted in a pop-up park experience, and the transformation of a rooftop greenhouse into a living roof in 2018. L.L. Bean, meanwhile, erected external work environments, like a glass-encased office space activation in Manhattan’s Bryant Park. And then there was Salesforce, whose 40,000-square-foot indoor “campground” at Dreamforce featured rock and mountain installations, real trees and next-level ambient sounds from the wilderness. Mother Nature must be proud.
Watch Salesforce’s campground come to life:
3. S’WELL SWAG
According to a survey conducted by experiential marketing software company Splash, 47 percent of millennials go to a branded event because of swag. In 2018, there’s a very high chance said event swag was in the form of S’well water bottles. The items were distributed to consumers at everything from top trade shows, to South by Southwest, to Fashion Week, to Comic-Con. Our small team of editors alone collected at least a dozen branded bottles in the last 12 months. Eco-friendly… brand-able… they’re just too hard to pass up, even if the suitcase could use the room.
Amex’s AR-fueled Super Rally experience.
4. AR EVENT INTEGRATIONS
Augmented reality hit its stride in 2018, prompting many brands to take the plunge. AR-based apps helped retailers create incentives to visit their brick-and-mortar locations, social media campaigns fueled by Snapchat’s AR filters got consumers sharing and even b-to-b brands hedged their bets on the technology. Among our favorite use-cases: American Express’ Super Rally experience in which US Open fans rallied digital tennis balls against a physical target on a life-sized screen; HSBC’s World Economic Forum lounge, featuring a Smart City AR model that offered an exploration of the brand’s sustainable finance initiatives with a tablet; and Visa’s Shooting for the Stars FIFA World Cup experience, which entailed a cutting-edge soccer engagement experienced with AR headsets. Quite a “reality” check.
5. HYPER-LOCAL TACTICS
Marketers leaned heavily on micro-communities in 2018. Uber at festivals across the country enlisted local musicians who drove with Uber to perform impromptu concerts in their markets as part of its traveling Uber Radio Live program. MINI in June created a hyper-local mobile tour as part of a cause marketing program benefitting New York City’s Sing For Hope, which raises money for arts and music programs in public schools. The nonprofit placed 50 pianos painted by local artists and celebrities, inviting passersby to play—and share. MINI helped spread the word by creating a 51st piano that sat in the back of a MINI Countryman and traveled the five boroughs, activating impromptu concerts like a “traveling music box.”
Uber enlisted local musicians to play impromptu concerts in their markets.
The Home That Runs on Dunkin’ operated on 65,000 pounds of used coffee grounds.
6. CSR ADVENTURE
The volume of CSR and cause marketing initiatives went through the roof in 2018, benefiting brands, the environment and vulnerable communities. A standout, The Home That Runs on Dunkin’, was a tiny house activation designed to promote sustainable practices. The experience, which played on the brand’s “America Runs on Dunkin’” slogan, featured a stylish structure that literally ran on eco-friendly biofuel from 65,000 pounds of used Dunkin’ coffee grounds. Other unique initiatives included Country Time’s Legal-Ade fund to help kids’ sanctioned for erecting lemonade stands and Chobani’s digital fruit tree in Grand Central Terminal, where consumers interacted with an installation by “planting” virtual seeds corresponding to a Chobani SKU—for every virtual seed planted, Chobani donated a case of yogurt to No Kid Hungry.
7. STREETWEAR CULTURE
adidas Skateboarding delivered a limited-edition clothing capsule at “Beyond the Streets.”
Most event marketers have become all too familiar with merchandise “drops”—markedly hyped-up events that reveal limited-edition fashion collections, which typically sell out within hours—thanks to the amplification of streetwear culture. Whereas streetwear enthusiasts were once thought of as a fringe community, live experiences are thrusting streetwear culture, which encompasses a fusion of fashion, music, street art, skateboarding, self-expression and even a political component, into the mainstream. Large-scale events like Hypefest, which was designed specifically to engage streetwear enthusiasts, cropped up , while one-off activations like adidas Skateboarding’s re-creation of the Venice Pavilion (California’s legendary graffiti and skateboarding site) at the Beyond the Streets graffiti exhibition also garnered plenty of attention. Consider this trend a “one to watch” in 2019.
8. EVENTS WITHIN EVENTS
Marketers are combatting competition in the booming conference space by co-locating other events within their events to add value, expand their audiences and generate differentiated content into the program. In the b-to-b world, eBay this year co-located its eBay Top Seller Summit within its annual eBay Open show as a pre-conference with an awards night—then, merged the two audiences for the larger Open event. Each group benefited from the other’s presence. The consumer event world is taking note, too. Sephora for its Sephoria House of Beauty weekend created an Instagram museum-style event with sampling, complimentary services and entertainment as well as a conference within the event that offered attendees master classes by celebrity stylists and influencers.
Photo courtesy: Andreea Robescu
The esports space continues to expand as more brands this year carved out a niche for themselves and took advantage of sponsorship and engagement opportunities. In November, the U.S Army launched two “competitive outreach teams” and an official esports team of Fortnite players in a move to create awareness about jobs and opportunities within the service. Former NBA pro Michael Jordan in October announced a $26 million investment in Team Liquid. This summer, while the physical FIFA World Cup tournament took place, FIFA launched its first-ever FIFA eWorld Cup esports competition. And Ford in September became the first brand to launch a vehicle at a gaming event—at Gamescom in Cologne, Germany—with a 4D race simulator activation. The vehicle is featured in the new Xbox game Forza Horizon 4. Esports in 2019? It’s go time.
Watch Ford launch the new Raptor with a 4D race simulator activation:
While 2017 heralded the rise of the modern women’s movement, 2018 saw action on behalf of the movement, especially in events. It began with the all-male lineup of keynoters at the Consumer Electronics Show, which led chief marketers from Fortune 500 brands to call on CES to #ChangetheRatio. Twitter created its own keynote at CES called #HereWeAre hosted by cmo Leslie Berland. As such, marketers fiercely focused on creating diverse panels and content at shows. For Cisco, this included expanding its one-day Cisco Empowered Women’s Network at Cisco Live into a four-day-long event with its own highlighted track within the conference that was open to everyone. And that’s a key insight for 2019: marketers will find more ways to bring groups together to network and solve problems, which is what events are all about.
Cisco Live’s Empowered Women’s Network program went from a one-day event to a conference-long track.
HERE IT IS: my natural, dewy, fresh-faced everyday ‘no makeup’ makeup routine for the winter! This video was VERY highly requested, and now it’s finally here lol! Check the products I used, down below 🙂
Click here to subscribe!
› Milk Makeup Blur Stick: http://bit.ly/2kQjJEf
› Giorgio Armani Luminous Silk Foundation in ‘7.5’: http://bit.ly/2kQ61kX
› Beauty Blender: http://bit.ly/2kERcQ1
› Glossier Stretch Concealer in ‘Dark’: http://bit.ly/2k0dkax
› Glossier Boy Brow in ‘Black’: http://bit.ly/2llxJDj
› Jane Cosmetics Belashed All-in-One Mascara: http://janecosmetics.myshopify.com/products/belashed-mascara
› Stila Aqua Glow Water Color Blush in ‘Shimmering Lotus’: http://bit.ly/2llsseS
› Stila Heaven’s Hue Highlighter in ‘Kitten’: http://bit.ly/2k0d8Il
› Glossier Generation G in ‘Crush’: http://bit.ly/2llp8Af
› Catrin Natural 100 Mineral Sunkill SPF 42 PA++ (I could only find the SPF 46 PA+++ version): https://us.memebox.com/product/6023
Kumusta! My name is Asia and I’m a beauty/lifestyle vlogger and actress based in Los Angeles. On my channel you’ll find: skincare tips & tricks, fashion videos, korean skincare reviews, lookbooks, healthy food videos, weekly vlogs, and more! Click here to subscribe: http://bit.ly/1MLCooV
FREQUENTLY ASKED QUESTIONS
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