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Duncan Selbie's Friday message – 20 July 2018

Dear everyone

People in prison experience a much higher burden of chronic physical and mental health problems than the general population. This is for a variety of reasons but one of these is because of high smoking rates.  The final two prisons in England have now implemented their smoke free policies, supported by PHE and NHS England, bringing the total number to 102, making the largest smoke-free prison estate in Western Europe. This is a fabulous public health achievement by the prison service and we published a blog this week on successfully delivering smokefree prisons and wider work on prison health.

Today we published an evaluation of a healthier vending machines trial carried out across Leeds Teaching Hospitals NHS Trust. Much of our consumption behaviour is influenced by our environment. This includes hospitals, which have a key role in the food and drink options provided to staff, visitors and of course patients. The study shows that by increasing the availability of healthier products and placing them in more prominent positions, it is possible to encourage people to choose healthier options while remaining commercially viable. This approach has since been rolled out across 105 hospitals, and is an excellent example of behavioural science in action. This is part of our wider work on tackling obesity and helping people make healthier choices, particularly by consuming less sugar. You can read more in our blog.

PHE works in partnership with NHS England, the Department of Health and Social Care and Cancer Research UK on our Be Clear on Cancer programme, raising public awareness of the signs and symptoms of different cancers and encouraging people with symptoms to go to their GP without delay. This is a very effective campaign, based on world-class data, evidence and rigorous consumer research about what works. Yesterday we launched our latest phase focused on bladder and kidney cancers. For both of these cancers a key symptom is blood in pee but only 16% of those most at risk check the colour of their urine every time they go to the toilet. The simple message is to check your pee and even if you see blood just once, visit your doctor. The campaign will run until late September, and you can learn more here.

Since its creation in 2014, the Well North programme has been backing community entrepreneurs, breaking down traditional boundaries, tackling social isolation and boosting education opportunities in communities across the North of England. Their 2018 progress report describes the brilliant network that this programme has created, allowing challenging conversations between the NHS, local authorities and the business, charity and voluntary sectors to produce innovative and flexible ideas to ultimately better the lives of local people. At the heart of all this is a powerful effort to reduce health inequalities and the report is well worth a read.

And finally, until measles is eliminated from all countries, cross-border transmission of cases can occur so we need to work closely with each other and share expertise and data. This week we have published a joint press release with the Italian National Health Institute reminding people that vaccination is the best possible means of protection against this sometimes deadly illness. You can read this here.

Best wishes,


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Rae Morris, The Big Moon, and more to play Festifeel 2018 in aid of breast cancer awareness

CoppaFeel!’s annual bash boasts a stellar early line-up

PERTH, SCOTLAND – MAY 26: Rae Morris performs at BBC Radio – The Biggest Weekend at Scone Palace on May 26, 2018 in Perth, Scotland

Festifeel will return to London’s House Of Vans this October – and already has an impressive line-up. Rae Morris, who released her acclaimed second album ‘Someone Out There’ earlier this year, is one of the festival’s first-announced acts. Read more: The 1975 offer up signed guitar for Festifeel charity auction The Big Moon join Morris to play the […]

The post Rae Morris, The Big Moon, and more to play Festifeel 2018 in aid of breast cancer awareness appeared first on NME.

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The Health Benefits of Practicing Compassion

By Deepak Chopra, MD

Compassion is changing before our eyes. A religious concept associated with Jesus and Buddha (known as “the Compassionate One”) is being researched today through brain scans and positive psychology. In positive psychology your aim is to reach a state of well-being. The actions of a compassionate person, being kind and sympathetic, turn out to bring personal benefits as well. This is one way that a spiritual value acquires practical, everyday value.

As part of a compassionate lifestyle, a person:

Lets go of judgment

Is more accepting of others

Appreciates how other people feel

Tries to help in difficult situations

Acts as a sympathetic listener

Renounces anger and aggression

Works to maintain a harmonious, peaceful atmosphere at home and at work.

The reason a compassionate lifestyle leads to greater psychological well-being may be that the act of giving is equally or more pleasurable than receiving. A brain-imaging study led by neuroscientists at the National Institutes of Health showed that the “pleasure centers” in the brain—the parts that are active when we experience things like dessert, money, and sex—are equally active vicariously. We feel pleasure, for example, when we observe someone giving money to charity as if we were receiving the money ourselves. A complementary study at the University of British Columbia showed that even in children as young as two, giving treats to others increased the givers’ happiness more than receiving treats themselves.

In a description written from the viewpoint of positive psychology, compassion is “an evolved part of human nature, rooted in our brain and biology.” In other words, as human beings evolved, we became more aware of the good that results from empathy and kindness. We developed an alternative to selfishness. Studies have suggested that compassion is indeed an evolved part of human nature, vital to good health and even to the survival of our species. Compassion motivated 26.5 percent of Americans to volunteer in 2012, according to the U.S. Department of Labor.

A recent study found that the pupils of infants’ eyes widened when they saw someone in need—a sign of concern—but their pupils would shrink when they could help that person—or when they saw someone else help, suggesting that they felt better. (Babies as young as four or five months will try to help their mothers pick up something dropped on the floor.) They seem to care primarily for the other person and not themselves. It was calming to see the person’s suffering being alleviated, whether or not they were the ones who did it.

In the same vein, research by David Rand at Harvard University shows that adults’ and children’s first impulse is to help others, not to compete with them. Other research by Dale Miller at Stanford’s Graduate School of Business backs this up. Compassion involves feeling what someone else is feeling, which forms an invisible bond. But the bond is more than mental or emotional. Research in positive psychology suggests that connecting with others in a meaningful way helps us enjoy better physical health and speeds up recovery from disease; it may even lengthen our lifespan.

These physiological findings go back almost 30 years to experiments at Harvard where people watched a film on the charitable work of Mother Teresa of Calcutta, who devoted her life to the poorest children in India. As they watched, the viewers’ heart rate and blood pressure changed in a positive direction.

More sophisticated measurements are available to us now. New research at UCLA and the University of North Carolina evaluated the levels of cellular inflammation in people who describe themselves as “very happy.” Inflammation is suspected to be at the root of cancer and other diseases and is generally high in people who live under a lot of stress. We might expect that inflammation would be lower for people with higher levels of happiness. But there was an important distinction. People who were happy because they lived a life of pleasure (also known as “hedonic happiness”) had high inflammation levels, while people who were happy because they lived a life of purpose or meaning (also known as “eudaimonic happiness”) had low inflammation levels. A life of meaning and purpose is one focused less on satisfying oneself and more on others. It is often a life rich in compassion and altruism.

As for longevity, a compassionate lifestyle may be beneficial because it provides a buffer against stress. A recent study conducted on a large population (more than 800 samples) led at the University at Buffalo found that stress was linked to higher mortality rates, but not among those who helped others.

In sum, the spiritual value of compassion has been shown to extend to mind and body as well. It’s in our nature to be sympathetic and kind to others while doing great good to ourselves at the same time.

Deepak Chopra, MD is the author of more than 80 books with twenty-two New York Times bestsellers. Join me at The Chopra Center’s Second Annual Global Meditation on July 11, 2015.

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What Nonprofits Want Companies to Know About Giving

givingprograms.jpgCorporate giving programs
are an increasingly central part of
social impact
efforts by businesses across the world. Employees want to give back, and companies are making that ever easier with tools like automatic payroll deductions, matching gifts and crowdfunding campaigns. Modern approaches have made donating more convenient for employees, which spurs greater spikes in overall giving.

But what works best for nonprofits? We asked leaders at several top nonprofits – International Medical Corps, Feeding America, Save the Children, UNICEF and America’s Charities to list the top three things that they wish donors knew about how they could be more impactful with getting more money to nonprofits faster. Here’s what we heard:

    Year-round donations, e.g., payroll deduction or monthly giving, are desired and provide consistent support.
      Providing complete donor contact data is key to relationship building and stewardship.
      Giving via a platform that is user-friendly for both donor and nonprofit

Let’s be clear: how you give matters.

The most direct and cost-efficient route that donations take from giver to recipient is the goal. “No matter how you donate, nonprofits always incur a cost for processing donations, recording donor information, preparing tax receipts, and other administrative costs,” said Jim Starr, President and CEO, America’s Charities. “But some donation methods cost nonprofits more than others.”

Starr notes that workplace giving sometimes costs as low as 4% of the donation, often covered by companies so that 100% of an employee’s donation goes to charity, making it one of the most cost-efficient ways to support nonprofits. On top of that, companies often offer to match employee donations, allowing donors to double the charity’s impact. Compare that to credit card, PayPal, and check donations, which usually cost between 15-30% of a donation, or gifts made through a charity’s fundraising event, which costs nearly 50% (!)

The form of your gift matters, too.

Most nonprofits prefer an unrestricted donation that empowers them to direct funds where they’re needed most.

“Unrestricted funds means we will have the ability to respond quickly when disasters strike; meet new needs in chaotic environments; or innovate programs to meet the local context,” says Erica L. Tavares, Senior Director, Institutional Advancement, International Medical Corps. “Unrestricted funds also allow us to leverage larger, institutional funding that often requires a match – and in fact, for every unrestricted dollar International Medical Corps receives, we can unlock, on average, $30 in funding and donated medicines and supplies.”

The timing of your donation also matters.

But ultimately, giving in any capacity – and giving consistently – is the name of the game.

“Whether donations arrive by check, electronic fund transfer or gifts of stock, the format is less important than the consistent support from our donor partners,” says Ashby Brown, Manager, Employee Engagement at Save the Children. “Recurring donations (rather than one-time gifts) are particularly helpful because it means we can focus our efforts providing assistance where it is needed most around the world, rather than spending time on fundraising.

Many nonprofits must wait until the end of year or for episodic events to receive a large share of their donations. But “workplace giving provides reliable funding year-round,” says Starr. “This allows charities to plan how to use donors’ gifts more strategically and make a stronger impact.”

Teresa Gruber, Manager of Employee Engagement, at Feeding America agrees that timeliness of receiving donations makes a difference. “For Feeding America, having the donations right away mean that we have funds to support food donations and program implementation at our network of food banks. We are able to help people more quickly.”

Recurring donations also allows for a deeper relationship with a nonprofit that allows givers to be tuned in to impact. “It means donors will respond quickly with us when a disaster does strike, so that our doctors and nurses have the resources and tools they need to save lives when they arrive on the frontlines,” says Tavares.

Tavares believes that a strong relationship with donors helps them understand how International Medical Corps works and how that work makes an impact on survivors of disasters and underserved communities worldwide. “When donors give to International Medical Corps, they are making an investment in the success of our programs. We believe in turn, they deserve clear, concise communications about what their donations, pooled with other funds, have accomplished.

Gruber agrees that the ease of pulling information from online platforms and having access to donor data can help connect donors to impact. “We want to share communications with the donor and steward them so they know how their investment is making a difference in assisting those who struggle with hunger,” says Gruber.

Open up all methods for giving

No matter how you get there, nonprofits really want one thing from your giving program: your money. The sooner they have it, the faster they can get to impact.

The concerns and priorities of nonprofits when it comes to giving is why Causecast has made every form of giving accessible and instant for the companies it serves through its online giving and volunteer platform. We offer more frequent processing options, don’t make nonprofits have to register with our system, have no hidden fees, and we write checks for nonprofits on behalf of companies so that nonprofits don’t have to wait to receive funds.

Ultimately, when managing a giving program, you need to ensure that your donor dollars get where they need to go as fast and as regularly as possible so that you can have more impact in less time. Flexibility, speed and consistency are what helps nonprofits most and best supports them to serve their missions.

Sign up for our free webinar on July 27th at 11am PT / 2pm ET

“Corporate Activist Employees: Your New CSR Team”

Register for the Webinar

Also read:

About Optimizely’s Outstanding Company Culture and How They Did It
No, Your Company Can’t Avoid Politics. Here’s Why.
Check Out This Creative New Fundraising Idea

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3 companies you didn’t know offer free 2-day shipping perks to Amazon Prime members

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

sb_20180407_desktop_POV_LB_pvc_03_1 0

Sometimes I find myself abandoning my digital shopping cart before purchasing just because I don’t want to pay the extra shipping fee. It’s a hurdle I think plenty of people have trouble with — it can be hard to stomach an extra $10 for shipping when we’re so used to the “free” two-day perk from Amazon’s Prime membership

Despite the fact that you technically pay for that shipping from Amazon in the form of a $99 annual fee, having a Prime membership makes it difficult to justify the shipping cost from sites that were once our go-tos. 

It turns out, however, that Prime’s free two-day shipping perk isn’t just limited to 

As Amazon continues to acquire more and more online retailers, it’s also started spreading the benefits of its membership program to customers of those websites. This has mostly applied to the fashion brands they own, but recently expanded out to others as well. Though the list is pretty short right now, we have a feeling that the more companies Amazon buys, the more websites they’ll end up adding Prime perks to.  

Below, you’ll find a quick list of sites that currently offer free two-day shipping with your Amazon Prime membership:Shopbop

Check out everything Shopbop has to offer

Shopbop is an online destination for luxury and designer clothes, shoes, bags, and accessories. Though they carry plenty of relatively affordable staples like Levi’s, Soludos, and Jeffrey Campbell, you’ll also find high-end names like alice + olivia, Cinq a Sept, Ganni, and Oscar de la Renta on the site. 

When you place your order, you can sign into your Amazon account to access free Prime shipping on nearly everything.

East Dane
East Dane

Check out everything East Dane has to offer

East Dane is the brother of Shopbop, selling luxe menswear from both mid-range and high-end labels like Golden Goose, Ted Baker, Kenneth Cole, and Ferragamo. 

Just like Shopbop, all you have to do is enter your Amazon account info at checkout to get Prime shipping. 


Check out everything Woot! has to offer

Woot! is an Amazon-owned startup that hosts daily flash deals on discounted products — from sports and outdoor gear to tech gadgets and electronics. The site feels somewhere in between Amazon’s Deal of the Day section and Groupon, but a little cheekier. 

To take advantage of your Prime shipping perk, just log in with your Amazon account before checking out. 

See Also:

The 20 best books of 2018 so far, according to AmazonBonobos is having a flash sale where all swim trunks are 25% off for just 2 days — here are some of their best stylesThe best food processor you can buy

SEE ALSO: These 15 little-known perks show why Amazon Prime is so much more than free shipping

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We compared online shopping at Costco and Boxed, the ‘Costco for millennials,’ and one had a clear advantage over the other (COST)


Costco Grocery

Costco and Boxed are both bulk retailers that sell pretty much everything. 
Boxed has been called the “Costco for millennials” because it’s an online-exclusive store with mobile ordering and speedy delivery. Costco also has an online store and mobile ordering, but its prices can be as much as 20% more there than in the physical warehouse stores.
Costco shoppers can shop online without a membership, but a 5% surcharge is applied at checkout.
The websites themselves have some obvious differences, and we found that one was much easier to use than the other.


Costco and Boxed — the so-called “Costco for millennials” — sell everything and anything in bulk.

Unlike Costco, Boxed is digitally native. It has mobile ordering and one-to-three-day delivery. It also offers free two-day shipping if you spend more than $49, and it doesn’t require a membership to make a purchase.

Costco has an online store in addition to its physical warehouses, but products across all categories tend to cost more online than in stores. Though the website allows shoppers to order from Costco without paying for a $60 annual membership, a 5% surcharge is applied at checkout. However, Costco has been taking some steps to reach more millennial shoppers, like offering two-day delivery through Costco Grocery and one-day delivery through a partnership with Instacart.

One of the most clear differences between Costco and Boxed is that Boxed members don’t need to pay an annual fee to access the savings. But the company did recently launch Boxed Up, a premium service that costs $49 a year and provides shoppers with perks like free shipping on orders over $20, 2% cashback rewards, and price matching with competitors.

Both websites offer major savings for bulk shoppers, but upon trying both, I found one was easier to use than the other. See what it’s like to shop at each: 

Costco was the first site I went to. On the homepage were members-only savings deals, buyers’ picks, and a selection of different featured products in a variety of categories.
It was hugely different from the Boxed homepage, which was very simple and sleek. Scrolling down on the Boxed homepage, there were links leading to more information about bow Boxed gives back to different causes.
Costco had far more departments on its website, but it was cluttered and hard to navigate compared to Boxed.
See the rest of the story at Business Insider

See Also:

Sears is closing 68 more stores — here are all the locations shutting down where you liveWe shopped at Forever 21 and H&M to see which was a better fast-fashion store, and the winner was clear for a key reasonThe fabulous life of Chloe Green, the 27-year-old Topshop heiress who parties with Beyoncé and Paris Hilton and had a baby with the model who went viral for his police mugshot

SEE ALSO: We shopped at Forever 21 and H&M to see which was a better fast-fashion store, and the winner was clear for a key reason

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The gaokao is China’s notoriously tough entrance exam, that can also get you into western universities — check out its punishing questions

gaokao studentsReuters

China’s version of the American SAT and British A-level exams takes place in June every year.
It’s called the gaokao, and is known as one of the toughest exams in the world.
Lots of western universities now take Chinese students based on their gaokao scores, rather than other standardized tests.
Scroll down to see past questions.

The US, Europe, Australia, and Canada may see an influx of Chinese students in the coming years as more and more universities admit them based on China’s notoriously tough national standardized test.

Earlier this month the University of New Hampshire became the first US state university to accept students based on their scores their scores in the gaokao, China’s amped up version of the US SAT or British A-level exams.

Australia’s University of Sydney, Canada’s University of Toronto, Italy’s Accademia delle Belle Arti di Firenze and some private US institutions also accept it.

gaokao parents pray

The gaokao — which means “high exam” in Chinese — takes place over two days in June across the country every year. More than 9.7 million people across the country took it this year, the state-run Xinhua news agency reported.

The subjects on the test vary by region but typically include the Chinese language, mathematics, and a foreign language (typically English), Xinhua said.

The hardest questions are the essays — which can range from the student’s views on philosophy, history, the environment, and President Xi Jinping’s policies.

Try and tackle 15 questions from past gaokao exams here:If x + y ≥ a, x – y ≤ -1, and the minimum value of z = x + ay = 7, what is a?

A. -5

B. -5 or 3

C. 3

D. 5 or -3

Answer: B

Source: Gaokao 2018 via People’s Daily

Between June and August, a cruise ship travels from Fujian province to Venice, via Mumbai, as part of Xi’s “21st century maritime silk road” strategy. Which of the following would it experience on the way?
Google Maps/Business Insider

A. When passing through the South China Sea, the cruise will face continuous rain.

B. When passing through the Arabian Sea, the cruise will sail against winds and currents.

C. When passing through the Red Sea, large stretches of forests will be seen alongside the coast.

D. When passing through the Mediterranean Sea, the cruise will experience several days of rainstorms.

Answer: B.

Source: Gaokao 2015, via China Daily

Related: Inside ‘Belt and Road,’ China’s mega-project that is linking 70 countries across Asia, Europe, and Africa

Four students can choose to participate in a charity event either on Saturday or Sunday. What’s the probability that there is at least one student at both Saturday’s and Sunday’s events?

A. 1/8

B. 3/8

C. 5/8

D. 7/8

Answer: D.

Source: Gaokao, year unknown, via Bloomberg

See the rest of the story at Business Insider

See Also:

37 brilliant questions to ask at the end of every job interviewSears is closing 78 stores as sales tumble. Here’s the full list.Trump’s business career is more connected to Supreme Court Justice Anthony Kennedy than we ever knew

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9 Examples of Seriously Cool Interactive Tools, Calculators, & More

Jeff Bullas may have put it best when he said “No doubt you’ve heard the phrase ‘content is king,’ however…. I believe that ‘interactive content is king’.”

Marketing continues to change at a rapid pace because consumers and end-users are continuously evolving the way they engage with content online.

It seems fewer people are opting into reading long whitepapers or eBooks and, instead, gravitating towards content that is more actively engaging, quick to consume, and catered personally to them.

Hello, video, right? But video isn’t the only content option you have when wanting to provide your users with fun, personalized content.

Interactive content like calculators, assessments, generators, and quizzes among other things can keep users engaged with your brand and on your page longer with useful, relevant information while often still giving your team the ability to capture their opt-in information.

In fact, statistics show 88% marketers list interactive content as an effective way to differentiate their brand, with 58% saying their existing content doesn’t create enough opportunity for engagement.

From ROI calculators to style assessments, let’s take a look at 9 effectively engaging interactive content tools and what you can learn from them.

1. HubSpot’s Website Grader

I’ve lost count how many times I’ve used HubSpot’s Website Grader as a tool to show clients just how vital improvements to their website are.

The headline “How Strong is Your Website?” grabs any user’s attention who is considering a website redesign. It presents a challenge; an opportunity to see how your work stacks up to HubSpot’s standards.

After plugging in your URL and email address (there’s that clever lead gen aspect), you then receive a free “grade” of your site.


The entire report is customized to your website. It breaks down four critical areas: performance, mobile, SEO, and security.

Then, if you saw a concerning score, it would be hard not to convert on the free trial offer at the end of the result page to receive HubSpot’s default configuration.

2. ThirdLove’s Fit Finder

Did you know nearly 80% of women wear the wrong bra size on a regular basis?

ThirdLove set out to solve for this issue with its Fit Finder® quiz, a personalized tool where women are able to answer a few short questions to find a better fitting bra.


The best part?  They provide users with the reassurance and confidence that their Fit Finder works saying, “We’re confident you’ll love the fit, feel, and style of our bras. If you’re not 100% happy with your purchase, we’d love to help.”

At that point, you can order a bra to try on in the comfort of your home for free. You’re only charged for the bra if you love it and keep it, andany returned items are donated to a charity to provide bras to women in need.

Even if they’re not in the market for a new bra, I think it would be hard to find a woman who wouldn’t take this quiz even out of curiosity.

3. ClosetWorks’ Style Quiz

When I was decorating my apartment, I wished I had Joanna Gaines on speedial but, alas, no such luck.

Decorating or organizing your apartment is an extremely personal thing. More often than not, it’s a reflection of your personality, lifestyle, and what’s important to you.

ClosetWorks (A former IMPACT client) offers custom organization solutions and with this  style quiz, users can select different furniture styles, patterns, colors, and more that best match their personal taste.


What I love most about this offer is that the results page not only offers you a simple explanation of your style, but also includes related resources you can use to get started decorating or organizing.

4. Sydcon’s Assessment

Sydcon (another former IMPACT client) provides custom software development and the most commonly asked question by users is if they truly need custom development for their project.

To help answer that question, Sydcon created an interactive assessment for users to take.


In this assessment, users simply select what their main goal is and a few points about their project before entering their name, email, and company name to receive their results.

Not only is this personal to the user’s project and help answer their biggest question, it also helps qualify leads, alerting sales to those that are (and are not) a good fit to work with.

5. Trunk Club’s Style Profile

Founded in 2009, Trunk Club set out to solve a simple problem:

“Building a great wardrobe is hard. We make it easier by connecting people with personal stylists, online or in person at one of our six Clubhouses.”

It all starts by creating a style profile that is then sent to a personal stylist.


During the style profile assessment, you go through a series of questions that not only focuses on your style but also your budget.

For both men and women, Trunk Club shows you multiple clothing and shoe options, posing the question “How much do you typically spend on these items?” with the goal of ensuring you’ll be sent items in a price range you’re comfortable with.

From there, you’re able to communicate with your stylist — reviewing and approving select items to be shipped your way.

This offer is great because it takes into account all of the common factors that people consider when shopping for clothing to deliver results that you’ll truly be happy with.  

6. HubSpot’s Advertising ROI Calculator

No surprise here that HubSpot has made our list twice; the marketing platform is renowned for creating creative, engaging, personalized content on a regular basis.

And why not? When it tested it, personalized content performed 42% better.

Here we have its  ad ROI calculator, another favorite tool of mine.

Unlike Website Grader, the ROI calculator is completely ungated (meaning you don’t need to give up your email address or name to engage with it).

You do, however, need to have a good understanding of your business.

For instance, you need to be able to enter an estimated amount for a monthly budget, targeted conversion rate, average sales price, and more.


The result is so worth the thought. After scaling the fields to reflect your appropriate estimates, you can a full breakdown (in real time!) of:

Number of clicks
Number of leads
Cost per lead
Value of a lead
Expected revenue
Expected profit
Return on ad spend

Now, even though this doesn’t have a form attached to it, this page is clearing targeting a very specific issue. If HubSpot takes a look at the contacts who have visited this page and it could have a good idea of what pain point or problem they’re trying to solve.  

7. Employee Fiduciary’s Pricing Tool

Employee Fiduciary (a current IMPACT client) provides low-cost 401(k) plans to small business owners.

Can you guess what every employer wants to know?

Cost. How much will opening a 401(k) plan cost me?

To help answer that question, Employee Fiduciary created a quick and easy-to-use pricing tool where users can answer 2-3 questions (depending on their first answer) to see exactly what their annual base fee will be.


The results page then goes on to provide fee comparisons of more than 50 other 401(k) providers, solidifying the fact that Employee Fiduciary is truly the low-cost provider.

8. ISideWith’s Political Quiz

Though they say never talk politics in business, this has to be one of my favorite quizzes.

ISideWith allows you to answer questions to unbiasedly see which political parties and candidates you side with.

Politics are hard! And if the last presidential election taught us anything, it’s the power of persuasion and perception.

ISideWith helps citizens see — without prejudice — what officials they should be voting for based on how well the users’ personal beliefs or answers align with the different candidates’ stances and viewpoints.


Try it out! You may be surprised with the results.

9. TRUPOINT Partners’ Budgeting Tool

When your department’s budget is often scrutinized, every dollar counts.

When TRUPOINT Partners (another IMPACT client) realized its target audience of compliance officers had a hard time determining a proper budget for their compliance programs, it set out to provide clarity.


TRUPOINT’s Budgeting Tool does this by allowing compliance officers to see what kind of budget range they should request when planning for their compliance program.

Get Interactive!

Regardless of the format your choose, interactive content tools can help engage your user and create a more memorable experience with your brand that’s worth talking about.

But more than that, tools like those I shared can also increase your conversion rate. In fact, interactive content like these calculators, assessments and quizzes can convert twice as much as passive content like articles.

So, are you going to give interactive content a try? What cool examples have you come across? Let me know your plan in the comments below!

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Deep Diving GMT: Bremont’s New Supermarine Waterman

If looks could kill, then Bremont’s brand new Supermarine Waterman would be spending the rest of its life behind bars. This 500m rated diver’s watch comes equipped with a super useful GMT function, and like its other super-deep diving brethren, we have a watch that can handle the very best and the very worst that life can throw at it.The Supermarine Waterman is made in a limited run of only 300-pieces and in collaboration with one of the world’s most renowned ocean-lovers, Mark Healey. As you can tell by these amazing pictures, he was instrumental in the Supermarine Waterman’s design and testing, and his experience in the world of deep oceans and insane atmospheric pressures has enable Bremont to create a highly impressive timepiece that’s well and truly capable of enduring the absolute rigors of deep-sea diving.One of the founders of Bremont, Nick English, stated emphatically the following: “We have a reputation for making incredibly tough and functional dive watches which are all tested intensively by the military and explorers alike, the Bremont Waterman is no exception. Not only is this new timepiece truly over-engineered which I love, but it has also been a real joy working with Mark. There is no one who respects the strength, beauty and fragility of the oceans more than him, he really is a waterman in every sense of the word. We are honoured to be working with an adventurer who is so driven by perfection, the ocean environment and who is totally uncompromising when it comes to his equipment. Mark has been testing the Bremont Waterman down to depths of 50m, whilst holding his breath for minutes at a time, and equally whilst riding the likes of Jaws, one of the biggest waves in the world.” It’s this passion that is so prominent in the Supermarine Waterman, and in a larger respect throughout Bremont’s extensive collection of chronometers.The Supermarine Waterman is a highly durable timepiece. Its satin and polished stainless-steel case sits at 43mm in diameter and features Bremont’s ingeniously designed lugs. The ergonomics of the lug design ensure comfort and wearability, regardless of your environment. And I’m speaking from experience here. The uni-directional bezel features Super-LumiNova and its colour differentiation between deep blue and clean white is very reminscrent of the colour contrast found in a crashing wave. The placement of the crown is in-line with that of the Supermarine 500m collection, and I love this small asymmetrical element.The metal dial features Super-LumiNova coated hands and applied round hour indices. The centre minute rail-track is a cool addition, as is the red-tipped lollipops seconds hand. The enlarged GMT hand is easy to distinguish, and the addition of the date indicator at 3 o’clock really enhances the Supermarine Waterman’s wearability factor. There are two strap options: one is a Blue Temple Island Rubber strap; and the second is a Blue Kevlar strap with red stitching. I much prefer the look of the Kevlar strap, especially with the red stitching as I think it complements the red highlights on the dial well, but in terms of comfort and use in the water, then the rubber strap would definitely be the one I’d use.Bremont have integrated the calibre BE-93-2AE into the Supermarine Waterman. This is a base ETA 2892-A2 automatic calibre that has been heavily modified by Bremont to comply with the strict terms of a COSC certified timepiece. The mechanism features a Glucydur balance, an Anachron balance spring, a Nivaflex 1 mainspring and a decorated rotor. Within the movement you’ll get just under 2-days’ worth of power, but you can of course expect more given the fact that you’d probably be wanting to wear this as your daily.A portion of all proceeds from the Supermarine Waterman will go to the Sustainable Coastlines Hawaii charity, which is a clean-water initiative. I really admire manufacturers that want to give back and contribute to bettering the world around them. We tend to get caught up in the bottom-line and ensuring our products bring about profit and success, and as such it’s such a wonderful thing to see a watchmaking manufacturer like Bremont actually want to give back. The Supermarine Waterman is a wonderful timepiece that combines some very subtle but still very attractive aesthetics with sound mechanics. It’s available in a limited run of only 300-pieces and will be priced at $7,450AUD.For more information click hereAnd for more of these amazing pictures click here.Ratings:Movement: 3/5Aesthetics: 4/5Wearability: 4/5Affordability: 3/5

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